s l o e is a communications studio based in gorgeous Galway on Ireland’s west coast. We design and edit content that celebrates the process of making, working closely with creative businesses to tell their stories beautifully.
THE guild of Food Writers (UK)
s l o e redesigned the Guild of Food Writers members’ newsletter to make it cleaner and easier to read. This bumper, well-loved newsletter contains many sections - from short news bites to longer features. We suggested new ways to segment and signpost the content to keep readers engaged, and the inclusion of a video welcome from the Chair. The new look was met with hugely positive reviews from members and has, so far, achieved a click-through rate of 13.7-15%.
"LOVE the new format. Far easier to navigate and will make me far more likely to read it thoroughly."
"What a stunner and so much easier to read now."
"A vibrant, fresh design."