s l o e is a communications studio based in gorgeous Galway on Ireland’s west coast. We design and edit content that celebrates the process of making, working closely with creative businesses to tell their stories beautifully.
THE FOWLER RAG
We conceived of this ‘irregular’ newsletter for associates of award-winning furniture designer and manufacturer Fowler & Co. The client’s mailing list comprises many leading professionals in product design, big-name retail, architecture and property development. Care had to be taken to nurture these contacts built over thirty years and keep members engaged.
Working with the client, we developed and maintained a content structure and voice for the newsletter that is personal to designer and company director Ben Fowler. We draw upon the company’s history and industry knowledge, spotlighting new collaborations; work-in-progress; and archive projects. The provocative ‘Fowler Rant’ that ends each issue has become a favourite with readers, and a springboard for engagement.